[2023]
ELISAVA
Click to visit the website
[2023]
ELISAVA
Co-designed with:
Pablo Ros (@roos.dsgn)

Wtf do you like – a weapon against algorithmic bubbles

This project was born from the awareness of how recommendation algorithms shape our daily access to information.

By filtering and repeating content, according to our interests, these systems create bubbles that polarize opinions and narrow perspectives. We questioned this logic and decided to design from within it, turning its own mechanics into a tool for plurality rather than confinement.

The artifact we propose is a digital “weapon” that fights against the desirable pattern the algorithm builds about us. Concretely, it takes the form of a shared web portal, where users from different parts of the world log in with common accounts. Each participant carries with them their own algorithmic history and personal bias, which, combined with the geographical location from which they connect, radically diversifies the recommendations generated.

So, in this way, the algorithm is forced to register diverse interests, producing recommendations that are more varied and less predictable. Instead of reinforcing the same perspective over and over, the system is bent to expose contradictions and contrasts, opening the possibility for more critical reflection.

Through this act, the project makes visible the invisible control of algorithms and challenges their authority over our cultural and social perception. It is an act of defense and of attack: peaceful in its method, but disruptive in its intent. The goal is to transform the recommendation into an ecosystem where difference becomes intentional practice, and where access to multiple viewpoints weakens the power of manipulation.

Keyword

# algorithm
#filter bubbles
#weapon
#plurality
#critical thinking
#resistance

Methods

Manifesto, Attack/defense debates, “black-box exploitation”, Prototyping

Tutors

Raul Goñi, Saúl Baeza, Irene Peral
Co-designed with:
Pablo Ros (@roos.dsgn)
YouTube recommendations from a single account blended with multiple users and logins across different parts of the world, composed of interactions from Spain, Japan, Russia, Ukraine, Mexico, India, France, Korea, and the United States.
if you like what you see

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This action is promoted and subsidized by the Department of Business and Labour and co-funded by the European Union through the European Social Fund Plus.
Aquesta actuació està impulsada i subvencionada pel Departament d'Empresa i Treball i cofinançada per la Unió Europea mitjançant el Fons Social Europeu Plus